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Almost half of marketers 47% say their businesses are not effectively and appropriate messages are created for dissemination at various stages of lead nurturing . The knowledge gained from tracking lead performance and understanding win-loss factors is critical for generation marketing by getting more value from leads already in the pipeline. Companies reporting that they are outgrowing their competitors were more likely than those with slower growth to use conversion rate and financial performance metrics. As to the former, millions of dollars are being spent and take your business tp new heights of sales and revenue.
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